Siam Piwat invests more than 50m baht in organizing “Siam Delightful Chinese New Year”

Siam Piwat Co.,Ltd. the owner and operator of Siam Paragon, Siam Center and Siam Discovery under “One Siam” joining force with KBank Credit Card, have spent a budget worth over 50 million baht, on celebrating the greatest Chinese New Year by launching “Siam Delightful Chinese New Year” to attract both Thai and international shoppers to experience the excitement throughout the Siam area. With a decoration of more than 999 Chinese lanterns, imported gorgeous performances from China, and auspicious events, as well as promotions and special prizes of the year, all of this is for the Thai people and international tourists from all over the world from today until March 11 this year.

Mrs. Mayuree Chaipromprasith, Senior Executive Vice President – Marketing of Siam Piwat Co., Ltd., said “To welcome the shopping season and the high season of tourism at the beginning of the year, the company has launched the "Siam Delightful Chinese New Year" campaign, thanks to its synergy as the “One Siam” to celebrate the Chinese New Year. The three shopping centers offer different types of activities, which we focus on new experience and innovations, and create something new for impressing our customers. Moreover, we have decorated the shopping centers to create a shopping atmosphere during the beginning of the year, emphasizing our shopping centers as the number one shopping destination in Bangkok.

“Under ‘One Siam’ concept, Siam Paragon, Siam Center and Siam Discovery as one of the leading retailers in Thailand, we are confident that the number of visitors to three shopping centers will increase by more than 20 percent during this Chinese New Year period with higher spending. This corresponds to the rising traffic and strong tourism growth of the country, which is expected to grow constantly by 9 percent. For this year, we have a strategy to reach targeted tourists by focusing more on the Fully Independent Traveler or FIT. According to the Association of Thai Travel Agents (ATTA), the number and spending per head of FIT have increased largely during the past year. Hence, we have focused on this group of customers because they have strong purchasing power, especially Chinese tourists who love branded products and are ready to spend their money. The incoming Chinese New Year will be a long holiday for about 15-30 days, the Chinese tourists will travel abroad and one of the most popular destinations is Bangkok. The Tourism Authority of Thailand expects that in 2018, the Chinese tourist market will generate revenue of 5.61 billion baht, increased by 10.5 percent from the previous year, average spending at 55,000 baht per person per trip, increased of 4.38 percent from the previous year. Businesses that will benefit from rising spending include hotels, retail and shopping, and food. This campaign will continue to emphasize that we will deliver excellent service and create endless relationships with our customers," Mrs. Mayuree said.

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