Starbucks headed for Kingdom

Starbucks is coming to Cambodia.

The US-based coffee giant will open its first outlet at Phnom Penh International Airport by the end of this year, with plans to open a second store in the city centre by the end of 2016, according to a statement on its website on Thursday.

“Cambodia is a vibrant country with a rich cultural heritage, and we are proud to bring the unparalleled Starbucks Experience to this market,” John Culver, group president, China/Asia Pacific, Channel Development and Emerging Brands, Starbucks Coffee Company, is quoted as saying in the statement.

Despite its absence in the Kingdom, the coffee chain has already made an impression on Cambodia’s youth. Two years ago, Starbucks t-shirts were a common sight among trend-setting teenagers, although many had likely never set foot in a Starbucks.

Hong Kong Maxim’s Group will be the official licensee for Starbucks in Cambodia.

The US-based chain has more 21,000 outlets worldwide.

 sourced:traveldailynews.asia