New tourism products lift Cambodia's standalone appeal

A swathe of new hospitality projects and improving infrastructure in Cambodia are firmly planting the country on the regional map as a standalone tourist destination, industry insiders claim.

Traditionally an add-on destination for longhaul travellers to neighbouring Vietnam and Thailand, Cambodia’s rapidly evolving tourism landscape is enticing visitors to extend their stay.

The Cambodian trade is pinning high hopes on luxury resort Bensley Collection – Shinta Mani Wild, slated to open on November 1 as a game-changer. It will be the first venture to offer five-star luxury in the heart of the Koh Kong jungle.

Six Senses and Alila Hotels and Resorts are gearing up to open private island resorts off the coast of Cambodia this year, while secondary destinations like Kep and Kampot are welcoming a steadily growing rush of new visitors.

Road upgrades are also making tertiary areas, such as remote Mondulkiri’s forest-hugged hills, more accessible.

Harold de Martimprey, general manager of Exo Travel Cambodia, said customers now spend an average of six days in Cambodia. He predicts the number will increase going into 2019.

Said de Martimprey: “It has been a battle and we have been trying to sell Cambodia as a single destination for years. It is finally starting to happen now.”

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