Ubisoft plays into streaming trend at E3

 Uplay+ service launching on September 3 will let players access Ubisoft’s library of games on Windows-powered personal computers, according to vice president of platform and product management Brenda Panagrossi.

“We’re excited about this,” Ms Panagrossi said during a behind-the-scenes briefing at the Electronic Entertainment Expo video game industry gathering.

“It provides tremendous value that we think will bring in new players.”

Uplay+ subscriptions will cost $14.99 monthly when it launches in the US and much of Europe. Subscribers will be able to download whichever titles they wish from the Ubisoft library for play on personal computers.

Next year, Uplay+ will launch on Google’s new streaming video game service Stadia, which will let titles hosted in the internet cloud be playable on a wide range of devices, according to Ms Panagrossi.

Ubisoft has a history of boldly embracing new styles of play and gaming devices, and was an early partner with Google while the California-based technology giant was developing Stadia.

“The video game industry is constantly shifting, and our players’ needs are evolving,” Ms Panagrossi said.

“With Uplay+ we are able to provide more freedom for players by making it even easier to access our extensive catalogue.”

As the multi-billion dollar video game industry turns to streaming games the way Netflix does video or Apple Music does songs, a key will be fresh, captivating content to attract and keep subscribers, according to industry insiders.

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