GigaGigs – Market research goes digital

06 Aug 2019 2199 | Business & Trade Fairs

Yesterday’s launch follows the successful introduction of GigaGigs in other markets, including China and Malaysia.

GigaGigs is considered revolutionary in the way it integrates digital technology into market research. It is available in Apple’s App Store and Google’s Play Store.

Speaking at the launch, Thomas Hundt, CEO of Smart Axiata, said GigaGigs reflects the transition from traditional to digital.

“In the era of Big Data, businesses need access to up-to-date, relevant and actionable data to run their businesses more efficiently. With GigaGigs, businesses can crowdsource that data conveniently and easily as well as incentivise consumers for their involvement,” he said.

He said GigaGigs is also part of their drive to become the “digital champion” of Cambodia.

Kow Kuan Hua, managing director and founder of GigaGigs Southeast Asia, showed the audience how GigaGigs works, and said it makes market research faster, easier, cheaper, and more accurate.

“Traditional ways of doing market research and gathering data are often slow and expensive but, with GigaGigs, it is as simple as uploading a task to the app and then retrieving first-hand, boots-on-the-ground data from actual consumers,” he said.

Charles Pei, co-founder of GigaGigs, talked about the GigaGigs experience in China and Malaysia and said it is most useful to businesses in the FMCG (fast-moving consumer goods) sector.

“These often need information about outlets where they can sell their products, and GigaGigs is here to help them,” he said.

According to a press release from Smart Axiata, GigaGigs give businesses new ways to collect feedback from market data, while rewarding consumers that provide such feedback.

It said GigaGigs puts the entire catalog of tasks requested by businesses at the fingertips of any user. These tasks range from checking on behalf of a consumer goods brand to make sure retail stores are displaying its products properly to completing a simple survey on the quality of customer service.