CRF reaffirms commitment to 1m-tonne rice export goal

15 Aug 2019 2181 | Business & Trade Fairs

During the first meeting of the association since new leadership was elected last week, board members pledged to turn Cambodian rice into a globally recognisable brand and make the industry more sustainable, fair and transparent.

Song Saran, who is now the association’s president, said the priority will be to achieve one million tonnes in rice exports a year within the next three years.

“CRF’s new vision is to bring global recognition to Cambodian rice,” Mr Saran said. “We will set up policies and action plans to achieve this target and place Cambodian rice on the global map.

“We must also work to ensure sustainability, equality and responsible farming principles in the industry. To this end, we will issue policies and action plans for the next three and five-year periods,” Mr Saran, who is also the CEO of Amru Rice, added.

The one-million-tonne target was set up by the government in 2015. However, Cambodia has failed to achieve it, with exports amounting to just 620,000 tonnes last year.