Thailand Travel Mart Plus: Three days of tourism wheeling and dealing

Thailand’s tourism industry is renowned for its ability to jump back after a crisis, the most recent example being last year’s flood tragedy. 

From January to April of this year, the number of foreign arrivals rose 7 per cent to 7.3 million year-on-year, say tourism officials.

These days, the industry is back doing what it does best: marketing the goods.

More than 1,000 tourism buyers and sellers will be in Bangkok June 6-8 for the Tourism Authority of Thailand’s (TAT) annual Thailand Travel Mart Plus (TTM+), a trade fair set up to highlight the country’s tourism products, experiences and attractions.

TTM+ 2012, which will take place at IMPACT Exhibition Center, is focusing on four key tourism categories: golf, ecotourism, weddings/honeymoons and health/wellness. 

The focus on niche tourism is part of the TAT's strategy to promote awareness of Thailand beyond the country's celebrated beaches and culture, giving global travelers more options when booking their Southeast Asia travel plans.

According to organizers, more than 380 agencies will lay out their wares at TTM+, covering everything from transportation and luxury resorts to adventure tours and wedding planning. This includes national tourism organizations from Bhutan, China, Cambodia, Laos, Myanmar and Vietnam.

Sourced: cnngo