Airlines need to drill data

HONG KONG, 12 February 2013: It is official; travellers are more brand-fickle than ever, according to a recent Deloitte survey that indicated only 14% of travellers say they always fly with the same airline.

Changing trends in how consumers view airline travel and how airlines can drill for data to understand customer behaviour is one of the topics at up-coming Airline Retail Conference, 25 to 27 February, in Hong Kong.

GuestLogix CEO, Brett Proud, will be discussing big data in the airline sector in a presentation, “When Numbers Get Serious: Turning Terabytes of Data into Millions of Profit.”

Mr Proud will discuss how airlines can make the most of their passenger data, evaluate it and act on it, to offer more targeted solutions.

In a preamble to the ARC presentation, Mr Proud states “airlines promoted their frequent flyer programmes (FFP’s) as a way to differentiate themselves and their brand, while learning more about their members’ travel patterns and behaviour.

“Consumers happily shared their information in lieu of reward miles and other perceived benefits.

“But today, connectivity, ease of access and a wealth of information available to travellers has made it easy for them to go comparison shopping online and switch their loyalty from airline, hotel or travel brand to another.”

“Typical rewards and offers may no longer be enough to ensure brand loyalty and this underscores the value of data that can give airlines a snapshot of every customer and their travel preferences.”

The two-day ARC2013 Asia-Pacific Exhibition will feature 45 stands, presenting household-name brands and newer companies that serve the inflight market.

ARC was founded in 2007, and an annual event been organised each year in the UK attracting 500 delegates  last year.  (100 airline and concessionaire buyers – 18 sponsors and 77 exhibitors).

ARC hosted its first Asia-Pacific event in January 2011 in Macau with over 150 delegates from across Asia, including over 40 airline representatives and most major concessionaires.

Sourced: ttrweekly