Tourism Malaysia Hong Kong Office wins 'Most Popular Social Media – Tourism Board' award

HONG KONG - Tourism Malaysia Hong Kong’s aggressive promotional efforts using social media, including the launching of several Facebook campaigns, helped it to be voted as the “Most Popular Social Media – Tourism Board” at the recent U Magazine Travel Award 2014. The promotions have created tremendous responses and successfully attracted more netizens to visit its Facebook fan page.

The General Manager of U Magazine Wilson Wong presented the award to the Director of Tourism Malaysia Hong Kong Norshamshida Abdul Rahman. It was witnessed by the Chairman of Tourism Malaysia Tan Sri Dato’ Sri Dr. Ng Yen Yen at a high level networking dinner with the top management of Hong Kong travel agent partners.

At the networking dinner, Tan Sri Dato’ Sri Dr. Ng highlighted that Tourism Malaysia will be launching the Malaysia Year of Festivals (MyFEST) in 2015 and invited travel partners to join the celebration in Malaysia. She also thanked the prominent travel agents who have been supportive in promoting Malaysia’s tourist destinations in Hong Kong throughout Visit Malaysia Year 2014.

U Magazine is a popular travel publication in Hong Kong. The U Magazine Travel Award 2014 has 48 categories where voters can cast their votes online for a duration of five weeks. The winners were chosen by over one hundred thousand members of the public who voted at U Magazine’s platform.

“On behalf of Tourism Malaysia, I would like to thank U Magazine and their fans on facebook for this award. The award will encourage us to organise more activities via social media and interact more with our facebook fans. We want them to receive the latest information on tourist destinations in Malaysia,” said Norshamshida.

In 2014, Tourism Malaysia Hong Kong has successfully introduced the Malaysian durian craze and Penang street art to Hong Kong people. In addition, the stage photos of the popular TV Drama “Outbound Love” that were posted on its Facebook page at the beginning of the year have also helped boost arrivals to Penang, the filming location.

As Hong Kong people enjoy social media games, Tourism Malaysia Hong Kong will continue to organise different kinds of activities with free gifts through social media in order to create a stronger and age diversified network.

Fans can continue to keep themselves updated with information on various tourist attractions, events and activities in Malaysia through Tourism Malaysia Hong Kong Facebook page .

sourced:traveldailynews.asia