Centara makes if four in Krabi

BANGKOK, 18 November 2014: Centara Hotels & Resorts will expand its presence in Krabi province with the addition of a Centra value brand hotel; Centra Phu Pano Resort, Krabi, giving it four properties in the southern province.
The group will also have three of its brands represented in Krabi, extending its reach across a range of tourism market segments.
The management contract for Centra Phu Pano was signed at Centara’s head office in Bangkok end of October with owning company Chok Dee Suk which in addition to the hotel owns Vogue Department Store. Centra Phu Pano Resort is expected to open in mid 2016.
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Suthikiati Chirathivat (centre), chairman of the Board of Centara Hotels & Resorts and Prawith Deechaisatetha (3rd right), chairman of Chok Dee Suk Company Limited shaking hands after signing a hotel management agreement for Centara to manage the new Centra Phu Pano Resort Krabi.
“With its location in Ao Nang close to shops and entertainment spaces this resort sits in a unique location for our guests” said Centara Hotels & Resorts chief executive officer, Thirayuth Chirathivat.
“Since we opened our five-star resort in Krabi in 2006 we have built an excellent reputation and have a strong customer base allowing us to so to expand and add more resorts including Pelican Bay earlier this year.”
Centara Hotels & Resorts senior vice president for sales and marketing, Chris Bailey added: “Centara has a strategic expansion plan for the south of Thailand, with currently three different brands across the region to cater for specific market segments.”
“Opening a new resort in Krabi gives us extra strength in the Southern Thailand market, and extends our range in the value sector.”
Centra Phu Pano Resort will have 158 rooms featuring a series of family rooms and connecting rooms, all day restaurant with bar, a meeting room of 150 sqm, fitness centre and swimming pool with separate children’s pool. The resort is conveniently located in Ao Nang and is just a short drive from the beach, shops and restaurants and is where many boats are available to take guests to the Islands.

sourced:ttrweekly.com