Hyatt Regency brand unveils new marketing campaign in India based on insights from travellers

ATEC welcomed the announcement of three new Directors to the Board of Tourism Australia, an important group of industry and business leaders tasked with maximising the potential of the export tourism industry into the future.

“It is fantastic to see the calibre of the new board members appointed, all of who will bring significant expertise and experience to the table,” ATEC Managing Director, Peter Shelley said.

“One of the industry’s luminaries, Frances Wong, helped pioneer Australia’s path into the China market and will provide a great insight on the back on more than 15 years of active involvement within ATEC as both a progressive Inbound Tour Operator and as a long term contributor to the industry."

“Another ATEC member and specialist tourism product operator who is a leader in the development and management of Luxury Lodges, Hayley Baillie of Baillie Luxury Lodges, will really support our industry focus on the lucrative and growing luxury offering of the Australian market.”

The addition of Kate Vale from Spotify will bring the board insights from an aligned, innovative, competitive and progressive industry.

Mr Shelley said the export tourism industry will be leading the success of tourism in Australia over the next 10 years with an expected growth of 5.9% and contributing more than $48 billion to the economy.

“As the organisation directing our international marketing campaigns and engagement, Tourism Australia has a vital role in building and extending new and existing markets for the future success of our industry."

“We are pleased to see the newly appointed board members reflect proven industry leadership with recognised success in engaging international markets as well as a grassroots engagement with tourism product."

“We look forward to working Tourism Australia and the new board members in extending the future growth and significant economic contribution of the tourism export sector.”
ATEC welcomed the announcement of three new Directors to the Board of Tourism Australia, an important group of industry and business leaders tasked with maximising the potential of the export tourism industry into the future.

“It is fantastic to see the calibre of the new board members appointed, all of who will bring significant expertise and experience to the table,” ATEC Managing Director, Peter Shelley said.

“One of the industry’s luminaries, Frances Wong, helped pioneer Australia’s path into the China market and will provide a great insight on the back on more than 15 years of active involvement within ATEC as both a progressive Inbound Tour Operator and as a long term contributor to the industry."

“Another ATEC member and specialist tourism product operator who is a leader in the development and management of Luxury Lodges, Hayley Baillie of Baillie Luxury Lodges, will really support our industry focus on the lucrative and growing luxury offering of the Australian market.”

The addition of Kate Vale from Spotify will bring the board insights from an aligned, innovative, competitive and progressive industry.

Mr Shelley said the export tourism industry will be leading the success of tourism in Australia over the next 10 years with an expected growth of 5.9% and contributing more than $48 billion to the economy.

“As the organisation directing our international marketing campaigns and engagement, Tourism Australia has a vital role in building and extending new and existing markets for the future success of our industry."

“We are pleased to see the newly appointed board members reflect proven industry leadership with recognised success in engaging international markets as well as a grassroots engagement with tourism product."

“We look forward to working Tourism Australia and the new board members in extending the future growth and significant economic contribution of the tourism export sector.”
MUMBAI - Hyatt Hotels & Resorts announced its multi-million dollar global marketing campaign for the Hyatt Regency brand being extended to India. The new 'Make the Most of Being Away' campaign, the largest in Hyatt Regency's nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport family of brands, helps guests make the most of their time away. This goes against the assumption that guests are always looking for a home away from home while travelling.

"The joy of breaking away from daily routines has been a popular sentiment which we have witnessed amongst our guests. Hence, as much as they like to be home, we are urging our guests to 'Make the Most of Being Away' through this campaign. This new campaign lets travellers know that we not only understand, we agree. The Hyatt Regency brand gives guests everything they need in one place - fantastic hotels and resorts around our region and across the world, caring staff, excellent food and much more," said Eric Brun, Senior Vice President - Brands and Commercial Strategy, Hyatt International, Europe, Africa, Middle East and Southwest Asia.

Kurt Straub, Vice-President - India Operations, Hyatt International, Southwest Asia, added, "Hyatt started its journey in India with Hyatt Regency Delhi in 1983. And, since then Hyatt Regency has been one of Hyatt's strongest brand pillars in the country. 'Make the Most of Being Away' is a representation of not only what Hyatt Regency has stood by for more than 30 years in India, but also, what the brand has practiced globally throughout its nearly half-a-century of existence. As a part of this campaign, our in-hotel activation #GetCarded at two Hyatt Regency properties - Mumbai and Delhi - will delight our guests with goodies, which would help them indulge in their getaway routine."

#GetCarded is a social media activation planned by the two hotels, introducing the guests to the idea of being away from home right at the time they check-in. Under this initiative, guests can avail of enjoyable boxes of goodies by merely uploading an Instagram image of their chosen gift card, offered to them on arrival. These hampers fall into three distinguished categories, represented by a card each - Sweet tooth (includes chocolates and pastries), Game Night (includes playing cards, popular card games) and Good Hair Day (includes mask treatment, serum, hair wax and gel). Additionally, select social media influencers will be invited to experience the brand offerings and the #GetCarded initiative.

The Hyatt Regency experience
The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests 'Make the Most of Being Away'. From free Wi-Fi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.

sourced:traveldailynews.asia