Sri Lanka Tourism increases its promotional activities with Australian travel trade

Sri Lanka Tourismhas announced a series of travel industry roadshows to take place in November.

A delegation of 50 Sri Lankan representatives will host Australian travel agents, tour operators and media for dinner and networking as the tourism bureau sets it sights on developing arrivals from Australia.

The announcement comes at a time when Sri Lanka as a destination has been gaining momentum in the consumer press with significant interest steadily developing among consumers. Meanwhile wholesalers are now touting Sri Lanka as a destination to watch.

The roadshows are scheduled for 20 November in Perth, 23 November in Melbourne and 27 November in Sydney.

Director of Marketing, Madubhani Perera said, "We are very excited to increase our promotional efforts in Australia and engage the Australian travel industry to help demonstrate to consumers the wonders of Sri Lanka."

Madubhani continued, "We have world heritage sites, rich bio diversity, tropical beaches, adventurous experiences and world class hotels. We are excited to share these opportunities with the travel industry in Perth, Melbourne and Sydney."

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