Hong Kong a bigger draw for Europeans with Pearl River Delta bridge

Hong Kong Tourism Board (HKTB) is banking on the soon-to-be-operational Hong Kong-Zhuhai-Macao Bridge (HZMB) and Express Rail Link to attract even more European visitors who tend to explore the city as part of a multi-destination itinerary covering the Pearl River Delta region.

According to a HKTB spokesperson, 80 per cent of overnight visitors from the UK, Germany and France arrive in Hong Kong on multi-destination itineraries.

“(The new transport links) will greatly enhance connectivity between Hong Kong and mainland China. We are collaborating with neighbouring destinations in the Pearl River Delta region, such as Guangdong and Macau, to enhance travellers’ and trade partners’ awareness of our tourism offerings, and encourage the travel trade to develop multi-destination itineraries covering Hong Kong,” said the spokesperson.

Faces of Hong Kong, CEO, Ivy Sung, added that the experience of crossing the 42km HZMB is an attraction in itself.

“The massive scale of the project and the fact that it is a journey above and under the sea make HZMB worth showcasing to my clients,” she remarked.

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