Expedia tweaks name in corporate brand refresh

Expedia has changed its corporate name and branding to Expedia Group to “better reflect its identity as a leading global technology company”, the OTA said in a press release.

The name tweak also acknowledges the unique contribution of each individual brand to the Expedia Group, the release state, including Hotels.com, Egencia, HomeAway and Trivago, among others.

“We are excited to introduce the new Expedia Group name and identity to better reflect the global nature of our business, more clearly articulating who we have become and who we aspire to be,” noted Mark Okerstrom, Expedia Group, president and CEO.

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