Fair competition for Singapore’s rival travel shows

A week of travel fairs has just drawn to a close, with two of Singapore’s seeming rivals – NATAS (National Association of Travel Agents Singapore) Travel Fair and Travel Revolution by Singapore Outbound Travel Agents Association (SOTAA) – running concurrently from March 23-25.

Instead of perceiving these as headbutting events to pledge allegiance to, local travel operators are regarding them as complementary options, and view their participation as an “individual business decision”, said Jane Chang, head of marketing communications, Chan Brothers Travel.

Chan Brothers Travel exhibits at the Travel Revolution fairs due to factors such as “consistent venue in town with higher convenience for all due to central location of event, better advertising and promotional campaign lined up by SOTAA” and the “non-profit basis” of the event, explained Chang.

Eddie Kheng, outbound manager (Singapore market), outbound department, H.I.S. Travel, concurred that the decision is made “from a purely business standpoint”.

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