To entice SE Asians, Atout France finds inspiration in Leonardo da Vinci

France’s Loire Valley region, which will commemorate 500 years of Renaissance in 2019 with a year-long celebration, will take centre stage in Atout France’s international promotion efforts to attract more visitors including South-east Asian travellers.

2019 will be a celebration to mark the 500^th anniversary of the death of Leonardo da Vinci at Amboise, the start of the construction of the Chateau of Chambord and the birth of Catherine de’ Medici in Florence.

Francois Bonneau, Centre Val-de-Loire region president, speaking during a press conference during the recent 2018 Rendezvous en France travel market event in Paris, revealed that many events will be organised in castles and gardens in the Val-de-Loire region. He said: “There will be major exhibitions in the castles showcasing works of the past and current compositions.

“The 2019 celebrations will be much more than a simple commemoration. The programme will cover major themes of the Renaissance including heritage, arts and literature, music, architecture, gastronomy and craftsmanship.”

A cultural programme is currently being put together, composed of different highlights including a large travelling digital show mixing contemporary artistic and musical creation, an international architecture competition, guided tours, banquets, exhibitions and international symposiums, among others.

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