Hotels can now buy their way to the top of TripAdvisor listings

Hotels no longer need to rely on just great user reviews and competitive rates to ascend to the top of listings on TripAdvisor; they can now buy a top spot with the latter’s launch of Sponsored Placements.

TripAdvisor has officially launched paid hotel placements following a three-month beta period, which it says saw over 10,000 accommodation owners sign up for the advertising service.

Access to Sponsored Placements is available to all accommodation providers with an active Business Advantage subscription and who share rates and availability through TripAdvisor.

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