New Bangkok attraction to offer ‘window’ into Thailand’s 77 provinces

09 Apr 2018 2191 | World Travel News

A new US$20 million cultural and retail attraction headed for Thailand’s upcoming Iconsiam development is promising to bring together 3,000 traditional businesses and craftsmen from the country’s 77 provinces in a single destination.

Chadatip Chutrakul, CEO of Siam Piwat and director of Iconsiam, said: “SookSiam is like a window into every province and into every corner of Thailand… The outlets at SookSiam are real stores that all have real counterparts in towns and villages around Thailand and which are transposed into SookSiam.

Sook Siam to feature stores selling regional products with real counterparts in local villages and towns

“Within SookSiam are outlets of varying types that are built in the style of their respective regions, and which offer regional specialties, whether they be crafts, foods, beverages or services that are unique to that region,” she said.

To bring the local towns to life, the attraction will leverage technology and and interactive virtual reality software, Chayapong Naviroj, CEO of SookSiam, added.