An accessible tourism initiative built on Blind Faith

What was initially borne out of the need to fulfil a one-off request at Hotel Ramada Ajmer has evolved into a scalable and open-source idea that can easily and quickly make hotels more accessible to visually impaired guests.

When an annual religious festival brought an influx of visually impaired guests to the town, in India’s northwestern state of Rajasthan, the management of Hotel Ramada Ajmer approached Anish Varghese, national creative director of Isobar India, and Gopa Kumar, vice president of Isobar India for help.

The ensuing solution would outlive the festival, with the promise of reaching more hotels and even other sectors within the service industry.

“The whole idea to create the Blind Faith Upgrade, a kit that can help hotels transform any room into a blind-friendly room, came when Ramada approached us for finding a solution that can ensure a comfortable stay for their visually-impaired guests,” shared Anish.

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