The Telecommunication Regulator of Cambodia urged mobile network operators to prioritise service quality over profit maximization, and asked companies to do more to expand network coverage in the kingdom.
“We ask mobile operators to focus on strengthening signal quality and expanding the network to the most remote and rural areas of the country,” said Im Vutha, spokesman for TRC.
According to Mr Vutha, companies in the sector are too focus on competing for customers by undercutting competitors with cheaper packages, and often disregard the importance of quality service. Operators have also failed to comply with regulatory guidelines issued by TRC and the Ministry of Posts and Telecommunications, he said.
“Because of the prevalent emphasis on competition thorough attractive prices, signal quality is often poor and we still don’t have access to the mobile network or the internet in many rural areas of the country.
