Facebook to trial ads tool in Ireland ahead of abortion referendum

Facebook's ‘view ads’ tool, which allows users to view all the ads a particular advertiser is running in that jurisdiction, has been successfully tested in Canada, Joel Kaplan said. — AFP picDUBLIN, April 18 — Ireland will become the second country to trial a new tool that Facebook hopes will ensure greater transparency in political advertising, when it holds a referendum on abortion next month, the company’s vice president for global policy said yesterday.

Facebook introduced the tool this month as part of steps to deter the kind of election meddling and online information warfare that US authorities have accused Russia of pursuing, although Moscow has denied the allegations.

The ‘view ads’ tool, which allows users to view all the ads a particular advertiser is running in that jurisdiction, has been successfully tested in Canada, Joel Kaplan said.

“As of April 25, we will add Ireland to our pilot programme to the first phase of our transparency efforts, the ‘view ads’. Ireland will be the second and only other country that we roll out before the global deployment,” Kaplan told an Irish parliamentary committee.

“We hope that this will bring greater transparency to ads running in the context of the forthcoming referendum on the eighth amendment” of the Irish constitution, he said.

Facebook has been swamped by privacy concerns since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, which counted US President Donald Trump’s 2016 electoral campaign among its clients.

Kaplan said the tool would probably be rolled out globally by mid-June.

The Irish referendum on whether or not to liberalise its abortion laws will give voters the first opportunity in 35 years to overhaul one of the world’s strictest regimes that has long divided the once deeply Catholic nation.

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