Europe tops Malaysians’ longhaul holiday destination list this June

18 Apr 2018 2092 | World Travel News

The upcoming June school holiday, which coincides with the Hari Raya festival this year, as well as the strengthening of the ringgit, is driving demand for longhaul travel to Europe, revealed outbound agents in Malaysia.

Mita Lim, managing director, Ice Holidays, said demand for group tours to Europe during the school break showed double-digit growth from the same period in 2017.

Scandinavia is high on the list for Malaysian travellers this June; Trolltunga in Hordaland, Norway pictured

“We’re also seeing more multigenerational travellers, and more women friends travelling together,” said Lim. Central and Eastern Europe, as well as Scandinavia, are selling well this year, he noted.

Desmond Lee, group managing director of Apple Vacations & Conventions, expects an increase in sales of at least 30 per cent this June, compared with the same month in 2017.

More than 60 per cent of Apple Vacations’ European tour departures in June are already sold, Lee told TTG Asia, with the Balkans, Central Europe and Scandinavia being top favourites.