SAN FRANCISCO, June 2 ― Facebook today said it is getting rid of a “trending” topics feature as it tests ways for publishers to deliver reliable breaking news.
The Trending feature introduced four years ago listed stories buzzing on Facebook at any given time.
“We’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources,” Alex Hardiman, Facebook’s head of news products, said in a blog post.
He said the Trending feature would be removed “soon.”
Facebook and other social media platforms have been criticised for their role in allowing disinformation to spread during the 2016 US election, in many cases with the help of automated “bots” or disguised Russian-based accounts.
Trending was only available in a handful of countries, and accounted for a paltry fraction of clicks through to news publishers, according to Hardiman.