OTTAWA (Reuters) – Canadians outraged by US President Donald Trump’s attack on their prime minister have called for a consumer boycott targeting the United States, but indignation may be hard to sustain in a nation enamored by US popular culture and larded with American goods.
A push for some sort of reprisal in response to Trump’s personal attack on Justin Trudeau has gained force since Canada’s Parliament on Monday condemned weekend broadsides from its ally amid an escalating trade dispute.
While Mr Trudeau himself has kept a low profile since the US attacks, Canadians incensed on his behalf have zeroed in on a pocketbook response. How better to signal the national wrath than by cutting trade and travel with the United States?
All kinds of targets have been suggested in opinion columns and postings on social media, from companies that sell goods associated with Mr Trump or his family to a broader ban on US vacations. The suggestions come not only in response to the attacks on Mr Trudeau by Mr Trump and his aides, but to the threat of a trade war that could hurt Canada’s economy and sideswipe jobs.
“So, if this president insists on punching you in the nose and eating your lunch, why would you continue to pretend he’s still a great neighbour and go over to his place to spend your time and money?” implored an opinion piece in the Toronto Star.
“Empty hotel rooms and campsites send a message.”
Mr Trump called Mr Trudeau “very dishonest and weak” and withdrew support for a Group of Seven communique reached at the summit Mr Trudeau hosted in Quebec on Saturday, and White House trade and economic advisers added insults on Sunday.
But while Canadians will fight to a polite death for the right to consume homegrown beef, beer and maple syrup over what they view as inferior American alternatives, any move to mount a broad boycott could be tough going in a country that reveres US popular culture and consumer goods over all others.
“To suggest Canadians are going to stop drinking Coke and Pepsi is a bit of a stretch, given we are so enmeshed in US consumer culture. A bottom line impact is not likely to occur,” said pollster Nik Nanos.
“That said, this is going to be a massive headache for US companies doing business in Canada, both from a public relations and consumer relations perspective.”
Canada is the most important market for US goods, importing a total of US$98.9 billion in the first four months of 2018, according the official US data. Canada accepted 18.3 percent of US exports, ahead of Mexico and China, and is the top export market for 35 states.
