Singapore’s Dynasty Travel goes ‘experiential’ with new Antarctica cruise charter

Turning to “experiential tourism” to meet new challenges in the travel business, Dynasty Travel is touting a more worry-free way for Singaporeans to cruise Antarctica with its charter of Ocean Atlantic, an ice-class vessel with a shallow draft operated by Albatros Expeditions.

The Singaporean agency, which celebrates its 40^th anniversary this year, says the 15-day Antarctica Expedition Cruise to the Great White Continent in November 2019 will become one of its signature journeys.

In a statement, the agency says it is targeting “a new breed of travellers” with their “growing environmental awareness and penchant for off-the-beaten track experiences”. Travel agencies and tour companies are cashing in on the small but growing business segment as they adapt and evolve in a fast changing industry, Dynasty Travel observes.

The agency is betting on experiential tourism to cope with the challenges brought on by the digital revolution, which it says has “severely disrupted the industry not just in Singapore but around the world, where more and more people plan, manage and book their travels online on their own”.

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