UNWTO, Globalia launch worldwide competition for tourism startups

UNWTO and Globalia have joined hands to launch a worldwide competition across 164 countries, in an attempt to find startups with innovative ideas capable of revolutionising travel and tourism.

To qualify for the inaugural edition of the UNWTO Tourism Startup Competition, the startups need not be tech-based or early-stage, the partners stressed.

According to a joint statement from UNWTO and Globalia, the objective of the programme is to select the best solutions and the most disruptive projects. One area of focus is pioneering proposals for the implementation of emerging and disruptive technologies.

The search will also focus on finding startups that are based on new business models, such as the circular economy. In this regard, one of the pillars of this competition is to give visibility to projects that are committed to enhancing sustainability in tourism.

“Innovation and tourism investment are not ends in themselves; they are means to develop better tourism products, to improve the governance of tourism and to make the most of the proven sustainability of tourism, by creating jobs and generating opportunities,” said UNWTO secretary-general Zurab Pololikashvili.

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