Lufthansa launches innovation hub in Singapore

The Lufthansa Group has introduced an innovation hub in Singapore, on the back of Asia’s potential as a growing digital travel market.

With the launch of the hub on July 1, the group says it is now the first non-Asian airline group to expand its digitisation efforts into the region.

“Not only are the Asian markets showing particularly dynamic growth in our core businesses, but they are now often also leading the way in digital travel and mobility solutions,” commented Carsten Spohr, chairman of the executive board of Deutsche Lufthansa AG.

“With the new locations of the Lufthansa Innovation Hub, we want to learn from the developments in Asia, build specific partnerships in the digital context and benefit from our experience.”

The new digitisation unit is aimed at generating structured insights along the Lufthansa Group value chain, building concrete partnerships and investments, and ultimately developing in-house solutions tailored to local markets.

Experts from the Berlin team are currently working on local network expansion, targeted scouting and partnership initiation.

In addition to the Singapore office, the Lufthansa Innovation Hub is opening a new unit in Shenzhen (China) to stay current with the special status of China’s technological ecosystem.

Moreover, Lufthansa said in a statement that the Asian startup scene is now more than ever, driving a technological change along the entire travel and mobility chain.

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