Emirates incorporates VR into digital booking experience

Emirates has introduced 3D seat models on its website, becoming the first airline to incorporate web virtual reality (VR) technology into its digital platform.

The visualisation engine displays a 3D 360-degree view of the Emirates’ aircraft interior, giving customers a chance to explore their seats, cabin and onboard products.

The experience is now available for the three-class Emirates A380 but will soon include renderings of Emirates’ entire fleet comprising all configurations of the A380 and Boeing 777 aircraft.

Using navigational hotspots, users can navigate through the economy, business and first class cabins, as well as the iconic onboard lounge and shower spa on the Emirates A380.

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