Resorts World uses IP to pull in international Halloween fans

Resorts World Sentosa’s (RWS) marquee event, Halloween Horror Nights, will this year feature its first haunted house with an international intellectual property collaboration.

The eighth edition sees the theme park tie-up with Netflix to create a Stranger Things-themed haunted house, which will feature recreated scenes from the television series.

Having this content from an internationally renowned show will help the event attract more global and regional visitors who are fans of the series and horror, explained Markham Gannon, assistant director, creative, RWS.

He described: “Halloween Horror Nights is a huge attraction for guests and visitors, and it forces us to raise the bar every year. It’s a huge coup for us.”

Content from Stranger Things will also be adopted at Halloween Horror Nights in Universal Studios Orlando and Hollywood, but Universal Studios Singapore’s will have its “own unique flair”, revealed Gannon.

Gannon added that this collaboration is also a way of reaching out to “a new breed” of younger audiences, who can now visit the event without their parents.

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