16 Jul 2018
The much criticised Visit Malaysia Year 2020 (VMY2020) logo will soon be replaced, a decision made shortly after a new tourism minister was sworn into prime minister Mahathir Mohamad’s cabinet.
The Ministry of Tourism, Arts and Culture is planning a contest to find a replacement logo and “a discussion at the ministerial level will soon be held to decide on the details”, according to a report by The Star, quoting tourism minister Mohamaddin Ketapi.
The existing logo was launched by former tourism and culture minister, Mohamed Nazri Abdul Aziz, at the ASEAN Tourism Forum in Chiang Mai in January.
Inbound operators selling Malaysia do not think a change in logo at this stage will confuse the market.
Raaj Navaratnaa, general manager, New Asia Holiday Tours & Travel, said: “We have not done (such) extensive international marketing (based on) VMY2020 that a change in logo at this stage will have an impact.”