Alipay and STB join forces to market Lion City to Chinese travellers

Alipay and the Singapore Tourism Board (STB) are broadening their partnership with the launch of joint marketing activities to promote Singapore and drive tourist spending among Chinese visitors.

The marketing activities are designed to incentivise Alipay users, through rewards and discounts, to spend across different types of tourism businesses such as retail, F&B and attractions, further boosting their spending in Singapore.

Alipay and STB will also create tailored itineraries that are aligned with STB’s new Passion Made Possible brand. These itineraries are meant to encourage Alipay users to “pursue their passions by exploring and discovering new attractions, dining and shopping experiences”. It will also give them more reasons to visit and spend more in Singapore.

Additionally, the partnership is expected to leverage Alipay’s insights to deepen STB’s understanding of Chinese visitors’ consumer behaviour.

Since signing an MoU last September to explore co-investing in joint-marketing initiatives to encourage Chinese tourists to spend with Alipay while in Singapore, the payment platform has experienced double-digit growth in user spending.

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