Booking and Didi Chuxing join forces with US$500 million partnership

Booking Holdings has invested US$500 million in Chinese ride-hailing platform Didi Chuxing as the two parties enter into a strategic partnership.

With the partnership, Booking Holdings’ brands will be able to offer on-demand car service through their apps, powered by Didi, and Didi customers will have the option to book hotels through Booking.com or agoda.

Todd Henrich, senior vice president and head of corporate development for Booking Holdings, said: “Didi has clear advantages in technology and scale in the shared mobility industry. We believe that together we can offer smarter transportation services to our brands’ customers, and help Didi’s customers… access the products and services the brands in our company provide throughout the world.”

Read more...