Philippine goes deeper with dive tourism marketing

Eager to grow the country’s thriving dive tourism sector, the Philippine Department of Tourism (DOT) is attending the Dive Resort Travel (DRT) Show Philippines while simultaneously hosting the Dive Travel Mart (DTM) for B2B meetings.

At DTM, Philippine stakeholders like dive centres, shops and resorts will meet with foreign dive tour operators and travel agents for B2B meetings.

Tourism undersecretary Benito Bengzon, Jr further shared that the DOT has developed other viable segments of dive tourism, such as technical diving and freediving, which will be offered in the B2B meetings.

To develop linkages with foreign buyers, Bengzon said the Philippine booth at the DRT will house at least 50 local sellers representing establishments in various dive destinations all over the archipelago.

The DRT network comprises exhibitors from 48 countries, with each show generating visitor traffic of at least 20,000 dive enthusiasts.

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