Sarawak readies for launch of tourism campaign

The Sarawak state government last week unveiled the Visit Sarawak Year logo in Singapore, where it will soon have an office, as a precursor to the campaign’s official launch in January 2019.

At a trade event held in Singapore last week, Sarawak assistant minister of tourism, arts and culture, Lee Kim Shin said: “The tagline, More to Discover underscores Sarawak Tourism Board’s (STB) strategy to position the state as a plethora of culture, adventure, nature, food, and festivals offerings that are not found anywhere else in the world, and ready to be discovered.”

The campaign is aimed at increasing visitor arrivals to Sarawak to 5.2 million by end 2019, from 4.9 million in 2017. Apart from the domestic market, key focus markets include the UK, Germany, the Benelux countries, China, Australia and South-east Asia.

Lee added: “Singapore will be a central hub for STB’s marketing strategies as the Sarawak state government will be setting up an office in the city-state next year.”

There are more than 600 seats daily between Singapore and Sarawak, served by Scoot, Malaysia Airlines and AirAsia.

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