Millennium Hotels seals partnership with Hotelbeds Group

Hotelbeds Group and Millennium Hotels and Resorts (MHR) are joining forces in a new strategic partnership.

The agreement will enable the global bedbank’s brands – including Hotelbeds, Bedsonline, Tourico Holidays and GTA – with direct real-time access to MHR’s 1.4 million-plus annual room nights in over 60 destinations worldwide.

Meanwhile, MHR will be able to step up distribution through Hotelbeds’ portfolio of 60,000-plus travel distributors in more than 140 markets with the new alliance. These channels of distribution help hotels access a wider international reach and end customers’ profiles, who typically reserve with longer lead times and have lower cancellation rates.

Mark Redmond, head of global chains at Hotelbeds Group, said: “This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000-plus clients, while giving MHR access to higher-margin, niche segments of the travel market.”

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