WA banks on Perth flights to kick-start pursuit of Indian tourists

The ministry of tourism in Western Australia is planning a multi-million-dollar push in India while seeking to address the lack of direct air connectivity from the country.

In the coming months, Western Australia will roll out a marketing campaign in the Indian market, investing A$300,000 (US$214,284). In the first phase, it is partnering Thomas Cook to market tour packages for the first-ever cricket test match between India and Australia taking place in the brand-new stadium in Perth in December 2018.

“In the next three years, there will be a multi-million-dollar investment in the Indian market post the commencement of direct flights to Perth,” minister of tourism, Western Australia, Paul Papalia, said.

During his visit to India last week, he held discussions with airlines as well as Indian minister of state for civil aviation, Jayant Sinha, to push for direct connectivity to Perth.

Read more...