Redesigned TripAdvisor wants to be ‘go-to resource for travel’

14 Nov 2018 2156 | World Travel News

Having announced its intent to become more social and personalised, TripAdvisor has now unveiled a new look to become “the go-to resource for travel”.

The redesigned platform now allows travellers to discover travel recommendations and advice from the people and experts they have chosen to follow. They can then easily save and share ideas to plan and book their perfect trip.

Travellers now have access to helpful and inspirational videos, photos, articles and guides from friends and family, as well as from over 1,000 brands, publishers and influencers including National Geographic, South China Morning Post, Discover Hong Kong, Cara McIlroy and Ezzentric Twee.

Stephen Kaufer, president and CEO, TripAdvisor, said: “The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip. With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant.”

A new feature, Trips, enables travellers to collaborate with others by saving, organising, sharing and creating lists or in-depth guides highlighting their favourite hotels, restaurants, experiences in a particular destination.

Other new features include:

● Follow others they trust: In addition to friends and family, members can follow more than 1,000 brands, publishers and social media influencers that have already joined the beta experience directly within the travel feed.

● Discover advice and recommendations via their travel feed: Upon logging in, a member’s homepage transforms into a personalised feed of information based on who they follow. As a member searches for a specific destination, their travel feed automatically surfaces relevant content from the global TripAdvisor community. Users can also click through to a business listing to reserve a table, trip or hotel without leaving the site or app.