Philippines identifies Israel as opportunity market for tourism

The Philippine Department of Tourism (DoT) is increasing its marketing spend in Israel by 20 per cent as it aims for as 20 per cent from the emerging market this year, tourism undersecretary Benito Bengzon Jr disclosed.

Total arrivals from Israel to the Philippines topped 20,000 last year, representing a 15 per cent jump from 17,446 in 2017 and more than double that seen in 2014.

While the numbers are small, there are strong growth potentials, making Israel an opportunity market for the Philippines, Bengzon said.

“We see arrivals from Israel potentially growing by 20 per cent but this will require stepping up marketing and promotions,” Bengzon told TTG Asia. Efforts will include fam trips for travel agents and media and advertising through different platforms.

He said various Philippine destinations will also be promoted more actively for adventure travellers including Palawan and Sagada, the top destinations for Israeli travellers, as well as beaches and other parts of the country.

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