Caesars Entertainment Launches Asia-Pacific Expansion

Caesars Entertainment Corporation today announced its Asia-Pacific debut with the groundbreaking of Caesars Palace Longmu Bay in Hainan, China. The flagship 5 star luxury resort represents the first major venture of Caesars Global Life, a non-gaming division created to develop and manage branded luxury hotels, resorts, residences, villas, retail and entertainment destinations around the world. The company's goal is to develop 25 hotels and resorts in China over the next five years.

For the landmark Caesars Palace Longmu Bay, Caesars is partnering with Guoxin Longmu Bay Investment Holding Co. Ltd., a subsidiary of Jiangsu Guoxin Investment Group Limited (JSGX), one of the premier investment and development companies in China. Guoxin Longmu Bay Investment Holding Co. is developing the area for global tourism, which in the first development phase covers approximately five square kilometers with a total investment of RMB 36 billion. Caesars Palace Longmu Bay will be the jewel in the crown with more than RMB 3 billion investment planned.

"Caesars Palace Longmu Bay will set a global luxury standard in China and build a foundation for Caesars' expansion throughout the Asia-Pacific region, where our brands and reputation are already our most valuable assets," said Caesars Entertainment Chairman, CEO, and President Gary Loveman. "We are very pleased to be working with Guoxin Longmu Bay Investment Holding Co. Ltd. on this landmark resort."

Lead architect PTW has created a stunning design worthy of instant, iconic status. A team of world-class architects and designers will develop the interiors of the 1,000 room hotel. Caesars will create destination culinary experiences with celebrity and Michelin-rated chefs to serve the best in local, regional and global cuisine.

A-list celebrity entertainment and production shows featured in two uniquely distinct Colosseum entertainment venues are planned. Caesars Palace Longmu Bay will host 36 holes of championship golf by leading designers and offer a golf school by a legendary pro. The luxury resort will also include a marina, spa, retail and other amenities, all located on China's only west-facing shoreline, incorporating both water and underwater design features throughout. Caesars Palace Longmu Bay is expected to open in 2014.

"Caesars Entertainment brings extensive experience in worldwide tourism, entertainment, hospitality and management. After significant research and rigorous evaluation, we selected Caesars Entertainment for all those reasons and are honored to partner with them to introduce Caesars Palace Longmu Bay," said Jiang Xushen, Vice President of Jiangsu Guoxin Investment Group Limited and Chairman of Guoxin (Hainan) Longmu Bay Investment Company Limited. "With support from Jiangsu and Hainan provincial governments and partners in the industry, we have the confidence and capability to develop Caesars Palace Longmu Bay into a new landmark for world coastal tourism at the most beautiful sunset beach in China."

Source - marketwatch