06 Oct 2011
Tourism Malaysia has reinforced its 2011 advertising campaign, "Malaysia: A Million Experience to Share," by leveraging 55 buses wrapped with their new thematic advertising in Singapore.
This is in line with the positioning of "Malaysia Truly Asia," and its expression as a multi-cultural destination with a myriad of experiences.
Tourism Minister Datuk Seri Dr Ng Yen Yen officiated the campaign at a ceremony held here Wednesday.
Also present were Malaysian High Commissioner to Singapore Datuk Md Hussin Nayan and Tourism Malaysia director for Singapore Zalizam Zakaria.
Speaking to reporters ealier, the minister said last year "we did a good promotion on the buses, so this year we increased the number of buses."
She said the buses will ply the routes covering the Central Business District, Orchard shopping belt and residential areas around the island.
Dr Ng said the strategic and comprehensive coverage was aimed at reaching Singaporeans and tourists alike.
"This is to again remind Singaporeans to "please come to Malaysia and enjoy our nature, food etc," she said.
The bus advertisements feature the natural and cultural wonders of Malaysia such as UNESCO World Heritage sites like Penang and Malacca and its unique Malaysian homestay and self-drive experiences.
On another note, Dr Ng said last year Malaysia received 150,000 international tourists for the homestay and 52 per cent were Singaporeans.
She said Tourism Malaysia will continue to promote the homestay programme for Singaporeans and in particular the youths.
"We have identified many homestays area including in Sabah, Sarawak, Pahang, Kelantan Penang and Perlis," she said.
Source - bernama.com.my